We bring startup style innovation, developed under rapidly changing conditions and pivoting business plans, to companies that require a fresh perspective on growth and business development.LEARN MORE
We can help you solve a specific marketing problem or help you review your target buyer, positioning statement, your unique value proposition or your sales process.
If every rep told your best story and ran your best process, how would that impact pipeline and revenue? A playbook gives every rep the tools, tactics and messaging to prospect and sell like the best performer on your team.LEARN MORE
Over the past decade, people have drastically transformed how they consume information and make purchase decisions. By some estimates, 80 percent of B2B purchase cycles are completed before the buyer contacts sales. In order to grow your business, how you market to potential buyers must change.
Get found by people who matter to your business most and optimize your content with a persona driven keyword strategy to drive quality traffic to your website. Leverage local SEO, on-page SEO and Search Advertising (sometimes called SEM, PPC, or Paid Search) to drive more leads and revenue growth.
Your website is the heart of your company’s online marketing efforts. Often the first stop in the buyer’s journey, your website must be well-designed, easy-to-navigate and mobile friendly. In addition, it must speak to potential buyers at every stage of the buyer journey.
Whether you’re a small Software-as-a-Service (SaaS) startup interested in growing brand awareness, a specialty manufacturing company looking to increase sales or a healthcare company striving to advance a long term relationship with patients, you have clear goals for your business. What may not be as clear is how you can best allocate your marketing budget to help reach those goals.
Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
We’ll help you do it.
LINES OF CODE
Pivot Marketing helps B2B and B2C companies reach more prospects, build more pipeline, and close more deals.
By combining the best research, the boldest thinking, and deepest know-how, we help companies grow revenues.
The marketplace is inundated with “silver bullet” marketing tactics that have been used by successful high flying companies who have raised millions of dollars of funding. These tactics when reused in other businesses or circumstances just don’t seem to work. Most businesses and entrepreneurs still struggle to see the same results. Why is it so hard?
Starting with tactics is the wrong way to go about it in our experience. That’s because perfectly executed tactics layered over a flawed foundation will fail.
The following foundation elements are necessary to help you raise your chances of success.
Deep customer knowledge – A foundation of customer knowledge is really important. This has to go way beyond “we sell to SMB’s” and should include the unique characteristics of your target customers, their big pain points, where these prospects gather and how they learn about new products and solutions.
Messaging – Every campaign and sales call relies on your ability to communicate what you do in a way that gets prospects excited to hear more. That messaging needs to describe your unique value in ways that your customers can easily understand, articulates how you are different from other alternatives and points to proof that what you claim is actually true.
Understanding the buying process – Every customer segment makes purchase decisions in different ways. How they move along this journey and where they might be getting stuck is really important to understand. Mapping tactics to a buying journey can help unblock some of these friction point.
Responsive web design means that you don’t have separate mobile, tablet, and desktop versions of your website: the site adapts to whatever size screen it’s being displayed on. Regardless of what device a visitor is using to access your site, they’ll see all of the content you have to offer (no more partial-content mobile versions of sites) and they’ll see it in readable way. Stay ahead of your competition with a mobile friendly website that your customers and prospects won’t bounce away from and that Google will rank higher. Let’s get started.
Search is evolving on a daily basis. More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out in the SERPs (Search Engine Result Pages) . Learn how to use local ranking factors like name, address and phone number (NAP) and customer reviews to rise to the top of organic results and even get featured in local or knowledge graph carousels.
Blogs are one of the most popular forms of content marketing. That’s probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. Share your ideas, expertise, stats, trends and more to build trust and authority online.
The importance of social media to web marketing can’t be overstated. According to Pew Research 52% of online adults use two or more social networking sites up from 42% in 2013. YouTube now reaches more U.S. adults aged 18-34 than any cable network, has over 1 Billion users and the total number of hours watched is up 50% year over year. With that kind of traffic, it’s no wonder marketers now use these networks to interact with their customers.
Pay-per-click (PPC) or Search Engine Marketing (SEM) enables you to advertise on search engines such as Google or Bing, getting your message out to a vast audience of internet searchers who search online for products and services using keywords or phrases.
Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren’t. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones.
We work with founders in one on one sessions on the following topics:
This sales acceleration consulting is designed for startups who have a defined value proposition and target market, and have performed basic-level market research.
Is your startup ready? Accelerate your growth today.
Every year people spend more and more time on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.
Google prefers responsive designs. Using responsive web design has multiple advantages, including:
Over 50% of mobile searches are related to local content. Is your website optimized for local search.
We’ll help you optimize for search engines by understanding your keywords and implementing all on-page SEO and local SEO best practices. By optimizing for your buyer personas, we’ll create a more targeted experience that engages your ideal customer and helps move them through the buying process. We’ll also help you optimize for shareability to attract more prospects through social media contributing to building your website trust and authority.
Pivot Marketing works with our startups to nail their core positioning and messaging, then helps them develop a PR and content strategy that results in a strong launch and early sales success.
Pivot Marketing's positioning and messaging process enabled our team to articulate our differentiation in a powerful way that helped launch us and build our early customer base.
Pivot Marketing and its marketing specialists helped us develop both the strategies and tools to have an immediate impact, both online visibility and early revenue.
Pivot Marketing is our trusted marketing team. They have acted as an extension of our company and have contributed greatly to our initial success.